ISDIN: fragile and discoloured nails?
The 30% of the European population is affected by fungal nail infections without being aware of it. To inform about this pathology and present Niogermox, the new, revolutionary product for onychomycosis treatment, it has been developed a press campaign supported by a radio ad, both planned nationwide. The communication strategy also regarged the design and the content elaboration of the website www.unghiesane.it, a reference point to be informed and advised on how to maintain healthy nails and remedies in case of a fungal infections.
Media relations, PR online and offline, thematic website content elaboration
Press campaign, radio ad, media plan