Millefiori Milano: Millemozioni
Millemozioni: each perfume matches with some emotions, each emotion matches a different colour (red=passion, yellow=envy, green=hope, etc.). This is the concept that animated the pitch event of Millee, the first electric home diffuser with interchangeable pods. The opening of “Millemozioni” blog supported the initiative in the following months by describing Millefiori world through lifestyle and furnishing themes in a mix of fragrances, emotions and design.
Product launch for press
Media relations, pr online and offline, blog content management