REHAU on the road: Come. See. Win.
From Belluno to Catania, with more than 90 stages in 5 months, and the chance to win an “On the Road” trip to the USA. REHAU’s roadshow saw the branded van – set up with the company’s plumbing and sanitary systems – twisting and turning along the Italian peninsula to reach the main distribution partners and four public squares. In the squares, a radio ad announced the van stopping in the car parks of the big shopping centers involved. Among the numerous visitors, over 3000 entered the “Come.See.Win.” prize contest.
Van layout design, concept, and prize contest developement, Radio ad
Media relation, PR online and offline