REHAU: Insitutional adv campaign Great works!
“Great Works” press campaign focuses on four subjects created for each product division: hydro-thermo-sanitary installations, underfloor heating & cooling systems, solar and photovoltaic panels, and windows systems. However, a unique fil-rouge links the messages: “nothing is impossible for REHAU”. Great monuments and architectural works of the past are reinterpreted and “transformed” in a modern way thanks to REHAU solutions, in a halfway between past and future of building history. A way to symbolize how REHAU technology is suitable for unlimited solutions. The press campaign was awarded the prestigious first prize Targa d’Oro della Comunicazione in the category “Industrial goods, durables and services”.
Multi-subject press campaign creativity and media plan