800CASA: free number for domestic emergencies
Rollerball girls distributing thousands of Frisbees, magnets on car doors, coasters and keyrings offered in front of supermarket chains, a video spot on the big screen of Smeraldo theater in Milan. The launch campaign of 800casa, the first Italian service offering a toll-free number for all domestic emergencies, started with this guerrilla marketing action. A radio ad planned on local broadcasters flanked the media relations activity.
Guerrilla Marketing, radio ad, mediaplan
Media relation, PR online and offline