Vergelio: adv campaign Paris Luxury Shoes
A press campaign with a photo-shooting in the enchanting Place du Palais Royal, in Paris; a second shooting in Milan, in front of Via Montenapoleone boutique. These are the creative choices to reposition Vergelio and Vierre brands, both owned by the most prestigious multi-brand luxury shoes retailer in Milan since the 40s, Roberto Vergelio. The media strategy favored billboards in large formats, beside the online and offline PR activity.
Press campaign creativity, media plan, bill posting
Media relation, PR online and offline